Thirsty Birthday Box

Thirsty is a craft beer website dedicated to making craft beer in Singapore fun, fresh, and accessible to all. The brief was to design and craft a "birthday box" that could be based on their existing box or create a new one altogether. This product is targeted for birthday gifting for the beer lovers in your life and to also design promotional materials based around it on social media and their emails and websites.

THE CREATIVE SOLUTION:
Presenting the Limited Edition eco friendly design Thirsty Birthday Craft Beer box!
Dedicated to the person receiving it to keep it as well where they can reuse and reduce waste and be more environmental friendly. It adds a more personalised feel towards it and they can further reuse the box for next time when they order again or consumers might even buy it just for the box itself. It can be a limited edition release as well.

THE BOX

THE AD CREATIVE & COPY FOR FACEBOOK :
Growing up can be thirsty work. Introducing the perfect way to say three cheers to many more years to beer loving pals in your life. Our craft beer box features a sleak design and packed with 7 specially curated craft beers plus a thirsty glass guaranteed to make everyone in the room go sip sip hooray!

Web banner:

THE COPY FOR INSTAGRAM : note it is slightly different compared to facebook as it invites a more fun way to get them to buy and gifs can be used as well.

Growing up can be thirsty work. Introducing the perfect way to surprise beer loving pals in your life to get the party started! Our limited edition eco friendly craft beer box features a sleak design and packed with 7 specially curated craft beers plus a thirsty glass guaranteed to make everyone in the room go sip sip hooray!

EMAIL BLAST / EDM

THE OLD DESIGN:

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