The Challenge:
Make a consumer fall in love with a new brand.
The Creative Solution:
Akira Matcha Ice Cream is a NEW comfort food designed to not only help you feel better but also changes your feelings as you eat it. The tub changes colour automatically as it senses your mood whenever you apply heat from holding the tub in your hands. The main aim was to promote mental health awareness while also encouraging self love, acceptance and positivity.
Using social media & partnering with Beyond Blue will also help promote the brand and each tub that is bought will be donated to helping the lives of people suffering.
Make a consumer fall in love with a new brand.
The Creative Solution:
Akira Matcha Ice Cream is a NEW comfort food designed to not only help you feel better but also changes your feelings as you eat it. The tub changes colour automatically as it senses your mood whenever you apply heat from holding the tub in your hands. The main aim was to promote mental health awareness while also encouraging self love, acceptance and positivity.
Using social media & partnering with Beyond Blue will also help promote the brand and each tub that is bought will be donated to helping the lives of people suffering.
This assessment is part of RMIT University and no copyright infringement was intended.
