The Challenge:
To raise awareness and promote Gin to as many consumers and millennials as possible as they tend to not like Gin or only know of a Gin & Tonic(G&T).
The Creative Solution:
Create a cocktail booklet & a campaign to showcase that there is more than just a G&T and help break its stereotypes. Campaign included tasting sessions at Dan Murphys & at their distilleries.
The target audiences also expand to consumers who wants to drink at the comfort of their own home and be a bartender but do not know how to start. This booklet will further help them to understand the basic ingredients that is needed in gin cocktails and also help them to enhance and practice their skills and easily make them at home.
To raise awareness and promote Gin to as many consumers and millennials as possible as they tend to not like Gin or only know of a Gin & Tonic(G&T).
The Creative Solution:
Create a cocktail booklet & a campaign to showcase that there is more than just a G&T and help break its stereotypes. Campaign included tasting sessions at Dan Murphys & at their distilleries.
The target audiences also expand to consumers who wants to drink at the comfort of their own home and be a bartender but do not know how to start. This booklet will further help them to understand the basic ingredients that is needed in gin cocktails and also help them to enhance and practice their skills and easily make them at home.
Booklets are available in limited quantities! email to get one!
